Creative Solution

Full refresh of the overall NY1 channel graphics and dynamic animations, depicting classic NY icons – such as the famous NY skyline and various NY neighborhoods – for a deeper personal connection. Expansion of the “if you see something, say something” call to action to text, email or calling via a graphics package conveying a “first on the scene” sense of urgency for Call NY1. Clever infographics to communicate a full NY1 Rail and Road report in 30 seconds, offering efficient commute alternatives to viewers. And, a series of 100% authentic NY1 Real New Yorker spots written, photographed, edited, voiced, scored and posted “by the people.”