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NY1
NY1: For Real New Yorkers! Strategic Challenge Develop a better connection with “the people” of New York with an attitude that is fresh and fun, but still “newsie.” Introduce a graphic language to...
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Sonar
Sonar: Bye Bye RHI Strategic Challenge It’s December 4th. Can you create a new brand (everything!) in 3 months or less? We are changing our overall brand identity. Creative Solution Sure! The CA...
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Realistic
Realistic Studios: Let the Jam Begin! Strategic Challenge CA Square is always looking for ways to expand the definition of “branding,” way beyond identity design. What better way to do it than to...
View ArticleOppenheimer Funds
Oppenheimer Funds: First Time Moves Strategic Challenge The Oppenheimer brand, although well known, has never known motion. Its identity to date had only been seen on print. As the company decided to...
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CNN Latino
CNN Latino: Uniting a Diverse Audience Strategic Challenge You walk down the street and you hear Spanish. You are in the bodega or the subway and you hear excited voices exchanging news in Spanish. It...
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Flama
Flama: Lighting Up a New Segment Strategic Challenge As many brands do, Univision faced the challenge of figuring out how to reach today’s millennial generation interested in Hispanic culture. They...
View ArticleWho U Are
Who U Are Original Series Is your brand identity connecting with your target audiences? Are you sure they see what you see? And if so, do they care, share, post? Check out these really cool video...
View ArticleBranding
Branding By The People So how does Branding by the People actually work? Hear it from “the people” themselves. After all, they are all in control.
View ArticleY2K
Y2K Generation Advertising to the Y2K generation? Try again. The generation that will be first to define brands vs. having brands define them has arrived. Rather than simply “studying” them, bring...
View ArticlePenta Bien
Penta Bien A Five-Part Pop-Up Show by MRKA Should the creative process happen only inside an agency studio? Absolutely not! In this five-part pop-up exhibit, resident CA Square Executive Creative...
View ArticleWomen Connected
Women Connected by Pam Bartlett A Session-by-Session Coaching Guide for Women’s Groups The author, an expert educator, sought to independently publish her system for leading women’s groups. The group...
View ArticleHis Holiness the 17th Karmapa
His Holiness the 17th Karmapa A Call to Compassionate Action: Seattle 2015 For the 17th Karmapa’s 2015 Tour of the US, we developed a brand identity, marketing strategy, content creation, and...
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CNN Latino
CNN Latino: Uniting a Diverse Audience Strategic Challenge CNN recognized the need for a network that connected with the varied groups that make up the US Latino population. We brought together many...
View ArticleThe Case of the Blood Red Stars
The Case of the Blood Red Stars by Mark Evan Walker A Kelly Riggs Mystery Our challenge was to launch an illustrated chapter book series blending mysterious tidbits of London history with magical...
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Flama
Flama: Lighting Up a New Segment Strategic Challenge As many brands do, Univision faced the challenge of reaching today’s millennial generation interested in Hispanic culture. They needed a new...
View ArticleWho U Are
Who U Are Original Series Is your brand identity connecting with your target audiences? Are you sure they see what you see? And if so, do they care, share, post? Check out these really cool video...
View ArticleBranding
Branding By The People So how does Branding by the People actually work? Hear it from “the people” themselves. After all, they are all in control.
View ArticleChoosing to Be
Choosing to Be by Kat Tansey Lessons in Living from a Feline Zen Master This spirited, cat-loving author brought us a fiction manuscript that magically merged the wisdom of Buddhist meditation with a...
View ArticleAll About Animal Massage
All About Animal Massage (series) By Megan Ayrault, LMP An experienced licensed massage therapist, with a specialty in animal massage, the author wished to create an educational series for pet owners...
View ArticleY2K
Y2K Generation Advertising to the Y2K generation? Try again. The generation that will be first to define brands vs. having brands define them has arrived. Rather than simply “studying” them, bring...
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